We Move Sites · concept comparison
sociallypowerful.com
Their site is a WordPress theme that ships 8.9 MB in 175 requests before you see a campaign. The concept puts six of their own campaign films in a phone you scroll through, in 1.8 MB and 21 requests. Mobile Lighthouse performance goes from 52 to 84.
Measured, same machine, same day
| Original | Concept | |
|---|---|---|
| Lighthouse performance (mobile) | 52 | 84 |
| Lighthouse accessibility | 87 | 96 |
| Lighthouse SEO | 92 | 63 |
| Largest paint, phone | 1544 ms | 328 ms |
| Layout shift, phone | 0 | 0.002 |
| First-load transfer, desktop | 8892 KB | 1772 KB |
| Requests, desktop | 175 | 21 |
| Videos on page | 0 | 8 |
| Motion detected | 1 CSS animations | GSAP, ScrollTrigger, Lenis |
Measured 2026-11-03 with Playwright Chromium and Lighthouse 12 (mobile, simulated throttling). Green marks the better number in that row, whichever side it is on. The concept is served with a noindex header on purpose, because it uses their media without a licence; Lighthouse scores that as an SEO failure. A launched site would not carry it.
Desktop, 1440 × 900
Phone, 375 × 812
