We Move Sites · concept comparison
casualfilms.com
Their HubSpot homepage downloads 9.1 MB in 157 requests and shows the films as thumbnails far down a very long page. The concept opens on the films themselves, laid out as an edit timeline where scrolling plays each one and stamps the result they published for it, in 3.4 MB and 36 requests. Measured live, mobile Lighthouse performance goes from 56 to 95, and the work becomes nine typed case-study pages with filters that a CMS can drive.
Measured, same machine, same day
| Original | Concept | |
|---|---|---|
| Lighthouse performance (mobile) | 56 | 95 |
| Lighthouse accessibility | 95 | 100 |
| Lighthouse SEO | 100 | 63 |
| Largest paint, phone | 712 ms | 264 ms |
| Layout shift, phone | 0 | 0 |
| First-load transfer, desktop | 9133 KB | 3375 KB |
| Requests, desktop | 157 | 36 |
| Videos on page | 1 | 9 |
| Motion detected | 2 CSS animations | GSAP, ScrollTrigger, Lenis |
Measured 2026-11-03 with Playwright Chromium and Lighthouse 12 (mobile, simulated throttling). Green marks the better number in that row, whichever side it is on. The concept is served with a noindex header on purpose, because it uses their media without a licence; Lighthouse scores that as an SEO failure. A launched site would not carry it.
Desktop, 1440 × 900
Phone, 375 × 812
